Are You Advertising, Marketing or Don’t You Know

  Many people confuse marketing and advertising, even those who perform these tasks for businesses.  It is important that as a business owner you understand the difference.  Both of these activities can help your business, however, using them interchangeably could harm your business. Let’s define the two first: Advertising – this is a paid promotion of …

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Customer Retention Can Make or Break Your Business

  You put a lot of time and effort into acquiring your customers or clients.  You developed a product or service, you identified ways of getting it in front of those who would potentially buy it.  Your hard work and efforts paid off; you sold your goods or services. As time goes along you increase …

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Which One is Best for Your Business

So many to choose from and all claim they are experts and professionals.  They are value added, innovative, results-focused and business partners.  Not an uncommon thing to hear as more and more businesses see the need to utilize outside experts, Consultants or Coaches will help improve an organization’s performance, productivity and ultimately profitability.  Let us be …

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