Marketing

Small Business and the Baby Boomer Generation

We are small business owners from the Baby Boomer Generation.  We aren’t as young as we used to be.  The oldest among us is about 71, the youngest is about 51.  We’ve worked hard running our businesses while raising a family, accumulating things and if we were successful, making money.  So now what? 

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Your Small Business Model Doesn’t Have to be Complicated

  One of my favorite expressions I hear from small business owners is, “That doesn’t fit my business model.”  I have sometimes followed up when hearing that and asking simply, “What is your business model?”  Usually, I am told a lot of “stuff” about demand, processes, partners and things that really aren’t overwhelmingly important.  In

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Marketing or Advertising?

  Ensuring you have a steady supply of future new customers is a critical component of any business.  How you do that is called Marketing.  Tools involved in marketing are things like advertising, networking, etc.  Understand Marketing is the strategy, the tools are the means of executing your strategy.  Understanding the difference between them is

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Small Business is TOUGH…How you are structured makes it easier.

        What is Small Business in America? By some definition it is companies of less than 100 employees. By others it is less than 500 employees. Some include home based businesses, some do not. For simplicity we will focus on companies of less than 100 employees and exclude home based business. There

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Are You Advertising, Marketing or Don’t You Know

  Many people confuse marketing and advertising, even those who perform these tasks for businesses.  It is important that as a business owner you understand the difference.  Both of these activities can help your business, however, using them interchangeably could harm your business. Let’s define the two first: Advertising – this is a paid promotion of

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